Sep 11
22
With the cost of the upcoming presidential campaign expected to far exceed $1 billion, yesterday afternoon Twitter decided it was time to throw its hat in the ring – for political advertisements. Although Twitter just began displaying ads last year, revenues have multiplied exponentially and political advertisements could play a major role in continued revenue growth. It is natural for Twitter, which is a continual hub for political conversations and arguments, to attempt to monetize conversations through political advertisements.
Excerpt from:
Political Advertisements Invade Twitter: A Vote for Revenue